Should I Fear Matt Cutts?

Someone suggested one time that I should be more careful when I post to blogs, forums and when I write articles. This person suggested that I am painting a great big bulls-eye in the middle of my forehead, when I mention Matt Cutts’ name in my articles. He also insisted that Matt Cutts is hunting for people like me and will take me out… out of Google anyway.

If you don’t know Matt Cutts, he is a quality engineer at Google, who specialized in targeting spam websites and getting them out of the Google index by algorithm. Matt has a blog on his website where he shares tips and tricks for getting better rankings in Google. Interestingly, he often dissects websites who claimed they are being unfairly ignored by Google. When Matt does the dissection, it is very informative. People do some of the stupidest things on their websites and cry when they get the short end of the Google stick.

I have never felt a desire to complain, because I consistently get lots of Google Love (lots of Link Popularity and hundreds of Top Google Rankings).

Now, ole’ boy had suggested that the reason I should fear Matt was because he thought my flavor of SEO work was bad and would be condemned by Matt, and Ole’ Boys’ flavor of SEO was so much better than mine. Ole’ boy insisted that Matt would kill my website, because by Ole’ Boys’ assertion, I was one of the bad guys.

One of those things that I find to be so interesting about people like Ole’ Boy is that if they are such great SEO people, how come they have time to make thousands of posts to many different online forums? I try to participate in forums too, but my post numbers are still in the dozens or lower hundreds. I am simply too busy doing paid work to make thousands of forum posts, but Ole’ Boy who claims to be smarter than I and a better SEO than I, has time enough to spend almost all day every day in forums being incessantly irritating to anyone who dares enter his little world.

Now personally, I don’t believe I have anything to fear of Mr. Cutts (known in some forums as Google Guy). I think he is a good guy, looking out for you and I and everyone nice.

I am not presumptuous enough to suggest that I believe Matt Cutts ever reads anything that I write, but to be honest, I would not be surprised if he has read my stuff once or twice.

I do get quite a bit of ink in the SEO community with the articles that I write about Search Engine Optimization. I am certainly not one of the biggest names in SEO, but I do get quite a bit of publication with my SEO articles.

Now the reason I do not fear Matt Cutts is because I believe I do my SEO in ways that Google appreciates. I don’t believe I am a spammer, and my hundreds of Top Google Rankings would seem to indicate that Google doesn’t see me as a spammer either.

Could Ole’ Boy be wrong??? You betcha. At the very least, he is wrong about me and my SEO methods.

The only thing I think Ole’ Boy has right is that he needs to spend his energy knocking me down, because that is going to be the only way he could ever look good in comparison to me. {thumb on nose and tongue sticking out at Ole’ Boy, and making that “pfffft” sound.}

Yes. I should not fear Matt Cutts and neither should you. In fact, when Matt Cutts speaks, you should listen. And that is the reason for this post.

Cutts puts a lot of Google information on his blog, but more importantly, he creates a lot of videos to be placed online and when he speaks at conferences, people record his message for play on the Internet. I came across a video by Matt Cutts that I wanted to share with you. It is an old video, but it is as important today as it was in May of 2007 when it was initially recorded. The subject of this video is “Whitehat SEO Tips For Bloggers“. Click this link to watch the video.

This is a lengthy video, but it is worth watching from the beginning to the end. And when you are done, you owe it to yourself to look up Matt Cutts Videos and spend an afternoon consuming his words of wisdom.

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My name is Bill Platt. I am the owner of the following websites: The Phantom Writers, Article Marketing Meets SEO Blog, Links And Traffic, Karma SEO, and others. I also contribute to the Article Content Provider Blog.