Have you ever noticed a nonsensical word in a link and wondered what was up with that? Well, I will tell you what is up with that.
There is a strong chance that you landed on this page as the result of clicking on a link that had some nonsensical term in the link pointing to [...]
Continue reading about Playing Reindeer Games With The Search Engines

For years, it has been well known that Google’s search algorithm is driven by the number and quality of links pointing to a particular URL. And as a result, it was all the rage for some time to buy links on web pages that had a high Google PageRank (PR).
But in March of 2007, Google’s [...]
Continue reading about Masters Of The Google Universe: How To Achieve Top Google Rankings
Someone suggested one time that I should be more careful when I post to blogs, forums and when I write articles. This person suggested that I am painting a great big bulls-eye in the middle of my forehead, when I mention Matt Cutts’ name in my articles. He also insisted that Matt Cutts is hunting [...]